The web has been able to completely transform the way non-profits operate, enabling them to reach wider audiences through an easy and accessible form of communication which has the possibility to also be done in a cost-efficient way. With digital tools and platforms such as social media, these organizations can now easily connect with local and global followers while also being able to receive real time feedback and interaction from the followers.  The internet has also given non-profits access to data and analytics. With open-source resources and digital tracking tools, they can analyse how effective their sites are, understand how they can be improved, and design targeted sites that would attract their target audience. Being able to use this data-driven approach means that non-profits can make a meaningful impact quickly and efficiently if they have the skills to do so. If not, web designers can be hired to fix any problems or even follow tutorials on platforms such as YouTube if they have time.  Social media is arguably the easiest and most cost-efficient way to reach wide audiences. Seeing as anyone can make an account for free, it makes all posts extremely accessible as long as you have a smartphone or computer with internet access meaning anyone in the world can view your account. They also offer interactive elements to create an active following where the organization can get feedback directly from the user such as polls or posting questions for the users to reply to.   Donations play a large part in how non-profits can run. The web has made it so much easier to recieve donations as instead of having to mail them in or give them in person, users can now follow a link and send money from the comfort of their home (or anywhere with a connection to the internet). Having such an easy way to donate helps non-profits raise any needed money much quicker than if it was all to be done physically, meaning they can do more of whatever they do, and the donor can save more of their own time.