Oshi is a Hull based non-profit organisation which helps people that are recovering from addiction. When initially opening the website, it loads very fast and easily with no lag even when switching between pages. Some images take a second to load, but overall, it is extremely responsive meaning that it is accessible to anyone no matter what speed their wifi connection is.  Another clear feature that is instantly noticeable is the clear and concise usage of a grid system. The open page uses a 2-column grid with a vining effect created by alternating the images and textual information. It leads the viewer down the page, almost as if they are climbing down the vines, but also keeps the viewer’s interest as it isn’t only text in one column and images in the other.  Some pages, especially noticeable on the “About Team” page, also use a 3-column grid. Here it is used throughout the whole page, making an easy to follow layout which also can incorporate a lot of features into it in a space efficient way. Other pages still mainly use a 2-column grid however they include some sections with 3 which, once again, keeps the layout interesting for the viewer.  It’s ethical considerations have also been impactful through their use of WEBP files throughout their website to cut down on file size. This has allowed them to achieve a carbon rating of A, which makes it cleaner than 91% of all global web pages. Having a website that produces less carbon means that our environment is less affected by its existence, as people often don’t realise even our virtual actions have an impact on our real world.  In terms of SEO (Search Engine Optimization), it could be better. Google’s AI overview does pick up that it is a project in Hull, however it is the last one it mentions as there is other, more well known Oshi’s. Unless you know which you are looking for, it will be harder to find than if it said Oshi Hull for example. Increasing its SEO would allow users to save time as they wouldn’t need to spend as long looking for the right site to go on.  After looking into how Oshi’s website has been approached, I’ve found that for a good user experience a site needs to be accessible, easy to navigate, and responsive. Oshi was largely able to achieve this, especially within the navigation and responsiveness, but the SEO has let it down slightly on the accessibility side.