Logos Design 1 This design is a simple concept which shows basically that it’s for something garden related. The main issue, however, is it doesn’t incorporate any imagery to imply that this is a community garden. Improvements that could be made could be ideas such as making the wording look rooted in the ground, referencing the aspect of people planting and growing in the garden.  The colour scheme used is made from earthly tones, but compared to the original colour scheme of the organisation it is a lot blander. That isn’t necessarily a bad thing, but it wouldn’t fit within the branding if I continued to use the existing colour scheme as planned. If similar colours are used throughout the branding instead, then it could work, but this may also impact how much the branding stands out if the colouring isn’t as vibrant.   For the original font, a simple sans-serif font had been chosen. This was to keep the overall tone more informal to suit the welcoming sense that the brand wants to convey to the audience. However, after testing some other styles, a handwritten font seemed to be a better option to experiment with, as these fonts are often used in garden logos to make it feel more personal and welcoming. This worked better than expected, but also by chance it was the same font originally used by the organisation which keeps its original vision alive.  Design 2 For this range of variations, the overall design has a completely different style to design 1, apart from having the same overall shape. Having all the features confined into a circular logo works well as this can be used in different ways such as stickers or easily fit into websites and promotional content. Green is used to represent the growth of the garden along with creating a “calming” feel, as green can be used to make people feel at ease in new places. With the light blue, it creates a trustworthy feel to the branding, which is essential for creating a community.1 1Interaction Design Foundation (2021) What is Color Symbolism? Available Online: https://www.interaction-design.org/literature/topics/color-symbolism [Accessed 29/11/2024] Version 1 Originally, it was a simple idea of having the main feature of a flower with the name of the garden clearly shown. A similar layout to design 1 was used but adapted into more of a scene with sky and grass. The vibrant colours are more eye catching than design 1, as that ended up feeling more like something that would be used for a seed packet or gardening tools with its earthly tones. They worked well, but not for this design.   With the flower being the main image subject, it needed contrasting colours to the light blue, but not with an extreme contrast. I found that very light pinks and purples worked well against the background, so a few variations were added into it. After showing the client this idea, they mentioned that one flower wouldn’t stem off into different coloured flowers, but also that they would like some pollinators in the logo. After some research, I decided that bees and butterflies would work best within this, as they are simple enough to design without them looking too out of place from the rest of the graphics.  Version 2 After finding out that flowers don’t stem different colours, I instead made it into 3 separate flowers. This opened the opportunity to add the community aspect into the logo as I used the leaves on each stem to act as hands linking each other. Originally, I was unsure how I was going to incorporate this idea, but having the 3 different flowers seemed like the perfect way to achieve this.   Pollinators were added into the empty space on both sides of the flowers, making the logo feel less empty but still leaving enough background to not feel too crowded. The butterfly was made purple to complement the other colours used, but bolder to still stand out as pollinators are an important part of the garden. Because the text is separated from the graphical section, it still allows it to be clearly seen and read by the viewer.  Version 3 One last feature that was requested was breaking up the sky and ground with something else instead of a black line. I added a line of grass instead, which gave a lot more interest to the overall logo, but also made the centre of it feel less empty too. In the end, I was happy with this variation of the logo and found it a massive improvement from the first. I was able to include a lot more aspects of the general garden itself into this version, and I feel it really gets across the community and pollination side of the garden in a welcoming way, especially through the colours.  Alternate Logo In case there is an instance where a circular logo does not work with what is needed, I created a much simpler logo without a background. Using just the same font and some of the same graphics, this was made to still capture the pollination side with either the use of a butterfly or bee (these can be interchangeable). Because there is no set shape for the background, it can work in a much more versatile way such as an animation in a video advertisement.