With the organisation focusing a lot on being eco-friendly, having recycled/reusable merchandise will be what is primarily used. This can include items such as reusable coffee cups, logo stickers made from recycled materials, and even t-shirts. The purpose of these would be to raise money for the organisation to help improve the garden for the community. It would also help them to fund events which can raise awareness of environmental issues or bringing in more people to the community.
These products would use a mix of the more visual, alternate design and the main, stripped back version. The alternate logo could be better suited for merch because they will stand out more compared to the main to other people, which ends up being an extra way for the organisation to advertise themselves and spread awareness. The buyer could also feel that they are better value for money for the more detailed logo compared to a more stripped back design because of them having more colour and graphics. However, this may cause them to cost slightly more to produce depending on how the product producers decide how much to charge.
With the main logo being more stripped back, it means it can be used in a more versatile way. This works better for items such as pens and hats where the logo would be easier to view on a narrower canvas. In some ways, it also seems to fit proportionally better for items such as hoodies and tote bags, as it gives a cleaner look to the products. This could be because it isn’t as tall as the alternate, meaning it can be larger in more conventional places such as across the chest on hoodies/t-shirts on the front whereas the alternative would take up a much larger area making it more suited for the back.