Design 1
For the first conceptual logo, I’ve used a circular background to represent my surname which is “Ball”. As I have only used my initials “JB”, this allows the text to have a much higher readability to the viewer as it can be a lot larger than if it were to be my full name. The J’s descender line goes lower than the baseline of the B which creates a fitting space for a small bit of extra detail. I decided to put “Designs” in this space and confine it fittingly without it overlapping outwards or looking out of place. Because one of my main interests is the night sky, I’ve created a crescent moon within the circle that also curves around the text. This eliminates empty space and also implies that the night sky is one of my main influences. I have used different shades of blue to also connote the sky.
Design 2
In the second design, I have used the same shape and crescent moon but mainly focused on a different way to include my name along with making it look like a night sky. With the first design only using my initials, it is unclear who I am. Here I’ve used my full name, meaning the text is a lot smaller but it creates a more personal connection than just initials as they now would know my full name. I have also used appropriate capital letters at the beginning of each name as it looked more fitting than using all one case for every letter. Because the J’s baseline is still very low and “Ball” uses two Ls, “Ball” is able to line up well even if it is slightly moved to the right. This stops it from looking as basic as if they were perfectly aligned. The black and white style creates a much stronger contrast with the small stars giving more texture to the background, making it much less basic. One issue with this version, however, is that “Designs” didn’t feel like it would fit naturally in.