All royalty free video footage from https://www.pexels.com/videos/ Instagram Reel 1  Transferring your energy contracts, or any contract, can often be a frustrating experience for users so this advert aims to show the stress free nature that Eco Future can offer both during transfer and after. A stripped back style has been used to try put across this stress free experience to the viewer. A simple clip of a wind turbine with a turbine sound effect over the top has been used with a calming voice. These combined create a peaceful environment that the viewer is in. The turbine has also been used as a frame for the text and logo which implies that these green energy methods are all around the brand and this is what they are specialised in.   Instagram Reel 2  Because this advert has less information than the 1st, it didn’t seem necessary to have a voice over in this one. The focus of this advert is the comparison of non ecofriendly suppliers compared to Eco Future. The direct comparison in the video shows visually the different effect companies can have on the environment with their pollution levels, encouraging the viewer to choose whichever produces the least.   For the audio, less appealing sounds of truck beeping has been overlaid for the power plants to help emphasise the noise pollution that is also created on bigger plants like these. Cutting to birds chirping is a drastic change to a more peaceful environment which represents nature, greenery and life. All together, this advert makes the viewer have to decide whether they want to choose pollution and old methods, or life and the future.