Figma mood boards link – https://www.figma.com/board/KerVapiEQ8ehTt0q6cWB3k/Mood-Boards?t=K5lR9OsGaeRmNSia-1 Eco Future  When researching into the general style of green energy companies, first impressions showed that there were a lot of blues and greens throughout their colour schemes. These colours are used to imply the sense of nature and trustworthiness. They are also earth tones to help the viewer relate it with the environment which is also helped by a big use of plants and water drops in logos.  Cab-E Online  Most taxi company logos commonly feature a colour scheme of yellow and black which is often used for New York taxis making them highly effective for taxi branding. The imagery in these logos often include elements like phones or cars to as this is most often how they are booked. Additionally, sans-serif fonts are a prevalent choice, offering a clean, modern, and professional appearance while ensuring excellent readability. Both these images and colours can create a clear logo for a taxi brand.  InfluentHull  Blue is the clearest colour used in these logos. As a colour often used to imply trust and professionalism, it aligns well with the goals of consultancy groups. There’s a mix of serif and sans-serif fonts in different logos, but this could be to appeal to a wider audience by having some more traditional or more adaptive to the times. Lots of the logos feature design elements that show signs of communication. Symbols such as speech bubbles and people show the teamwork side of the organisations.  Eco Future Further Research  For the branding, using clear blue and green tones will show the connection between the organisation’s goals with the environment being eco-friendly. These colours will be applied consistently across the website, logo, and promotional materials to create a recognizable brand identity. The graphics will use imagery of water and plants to show the ecology side of the branding, with the possibility to also include something to show the future, maybe an arrow. The typography will feature sans-serif fonts for a clean and modern look, with a good tracking to make sure the viewer has ease of reading. Using all caps make the wording look more even which can make the overall appearance look more balanced. Poppins Bold seems like the best font to suit the vision with its balanced look throughout each letter.